Privacy Policy

Equinox Marketing Agency ("Equinox", "we", "us", or "our") operates Equinox Pulse AI.

This Privacy Policy explains how information may be collected, used, stored, protected and processed when users access or use the Platform.

Depending on the services used, we may collect:

Account Information:

• Name
• Business/company name
• Email address
• Phone number
• Authentication information

Client Information:

• App name
• App/store identifiers
• Store URLs
• Campaign information
• Competitor information
• Business information

Platform Data:

• Reviews and ratings obtained from permitted sources
• Review metadata
• Analytics
• Sentiment information
• Topic information
• Ranking information
• Campaign performance data

Billing Information:

• Invoice information
• Billing address
• GST details where applicable
• Payment status
• Transaction/reference information

Technical Information:

• IP address
• Browser/device information
• Login activity
• Security logs
• Error logs
• Usage information

Information may be used to:

• Provide Pulse AI services
• Manage client accounts
• Monitor app reputation
• Generate analytics
• Generate reports
• Provide customer support
• Manage billing and invoices
• Send notifications
• Improve Platform performance
• Detect security issues
• Comply with legal obligations

Where consent is required under applicable law, Equinox will seek consent through appropriate mechanisms.

Where processing is based on consent, applicable law may provide rights regarding withdrawal of consent.

Pulse AI may process information made available through public app-store pages, authorised integrations, APIs, third-party providers and other permitted sources.

Third-party data remains subject to the applicable third-party terms and policies.

Client information is processed for providing the contracted services and operating the Platform.

Equinox does not sell client business information as a standalone product.

Access to client information is restricted according to account roles and permissions.

Equinox uses reasonable technical and organisational safeguards designed to protect information against:

• Unauthorised access
• Unauthorised disclosure
• Loss
• Misuse
• Alteration
• Destruction

No internet-based system can guarantee absolute security.

Pulse AI uses role-based access controls.

Super Admins may have platform-wide administrative access.

Clients may access only information associated with their account and authorised applications.

Equinox aims to prevent unauthorised access between different client accounts.

Information may be retained for as long as reasonably necessary to:

• Provide services
• Maintain business records
• Meet contractual obligations
• Resolve disputes
• Meet legal obligations
• Maintain security and audit records

Retention periods may vary depending on the nature of the information.

Equinox may use third-party providers for:

• Hosting
• Database infrastructure
• Authentication
• Analytics
• Notifications
• Payments
• Customer support
• Data processing

Such providers may process information as necessary to provide their services.

Pulse AI may use cookies or similar technologies for:

• Authentication
• Session management
• Security
• Preferences
• Analytics

Disabling necessary cookies may affect Platform functionality.

Subject to applicable law, individuals may have rights relating to their personal information, including applicable rights to access, correction, withdrawal of consent and deletion/erasure.

Requests can be sent to: privacy@equinoxmarketingagency.in

Equinox may request reasonable verification before processing a request.

Where required by applicable law, Equinox will follow applicable procedures for responding to and reporting personal-data breaches and security incidents.

Equinox Pulse AI is a business-oriented Platform and is not intended for children.

We do not knowingly seek personal information from children for independent use of the Platform.

Some service providers may process information outside India.

Where applicable, such processing will be handled in accordance with applicable law and relevant contractual safeguards.

Equinox may update this Privacy Policy when its services, technology, legal requirements or data practices change.

The latest version will be made available through the Platform or website.

Equinox Marketing Agency

Privacy: privacy@equinoxmarketingagency.in

General Support: support@equinoxmarketingagency.in