Terms of Service

Equinox Marketing Agency ("Equinox", "we", "us", or "our") operates Equinox Pulse AI ("Platform"), an app reputation intelligence and management platform.

The Platform provides businesses and organisations with tools and services that may include app-store reputation monitoring, review analytics, rating analytics, sentiment analysis, competitor monitoring, ranking intelligence, reporting, notifications, campaign analytics, billing and customer support.

Features may vary according to the applicable service plan, proposal, order form, MSA or other agreement.

By accessing or using Equinox Pulse AI, you agree to these Terms of Service.

If you are accessing the Platform on behalf of an organisation, you confirm that you are authorised to act on behalf of that organisation.

The Platform is intended primarily for businesses, organisations and authorised representatives.

Users must provide accurate information and use the Platform only for lawful purposes.

Depending on the applicable plan or agreement, Equinox may provide:

• App store reputation monitoring
• Review monitoring
• Review analytics
• Rating analytics
• Sentiment and topic analysis
• Store intelligence
• Competitor monitoring
• Ranking intelligence
• Campaign monitoring
• Reports
• Notifications
• Billing and invoice management
• Customer support

Pulse AI may use information obtained from:

• App stores
• Publicly available sources
• Authorised APIs
• Third-party data providers
• Client-provided information
• Other permitted sources

Third-party information may change, become unavailable, be delayed or contain limitations.

Equinox makes reasonable efforts to maintain accurate information but does not guarantee that all third-party information will always be complete, current or uninterrupted.

Where rankings, forecasts, projections or estimated metrics are displayed, they will be identified as applicable.

Projected or estimated metrics are based on available data and are not guarantees of future performance.

If insufficient data exists, Pulse AI may display that a projection is unavailable.

Equinox provides reputation-management and analytics services subject to applicable law, applicable platform policies and the applicable client agreement.

The Platform must not be used to:

• Create fabricated identities
• Impersonate users
• Submit knowingly false reviews
• Misrepresent user experiences
• Generate spam
• Circumvent platform safeguards
• Manipulate ratings through deceptive practices
• Engage in unlawful or abusive activity

Where reviews or user feedback are collected or managed, clients are responsible for ensuring that the underlying activity and instructions are lawful and compliant with applicable platform rules.

Clients are responsible for:

• Providing accurate information
• Maintaining account security
• Protecting login credentials
• Ensuring authorised use of the account
• Providing accurate app/store information
• Reviewing reports and analytics
• Informing Equinox about unauthorised access

Clients must not share credentials with unauthorised individuals.

Equinox may temporarily restrict access if an account appears compromised, misused or involved in activity that creates security or legal risks.

Clients retain ownership of information and content supplied by them, subject to the rights necessary for Equinox to provide contracted services.

Equinox may process client information as necessary to provide the Platform and agreed services.

Both parties should protect confidential business information received from the other party and use it only for legitimate business purposes.

Where a separate NDA or MSA exists, those agreements will govern confidentiality obligations to the extent applicable.

Pulse AI may depend on third-party services, APIs, app stores, hosting providers, payment providers, analytics services and other external systems.

Equinox does not control the availability or policies of third-party services.

Paid services must be paid according to the applicable proposal, order form, invoice, subscription or service agreement.

Applicable taxes, including GST, may be charged where required.

Equinox may suspend or restrict access where:

• Payments remain overdue
• The account is compromised
• The Platform is being misused
• These Terms are materially violated
• Continued access creates security or legal concerns

The Equinox Pulse AI software, interface, branding, designs, documentation and underlying technology belong to Equinox or its licensors unless otherwise agreed in writing.

Clients receive a limited right to use the Platform during the applicable service period.

Equinox aims to maintain reliable Platform availability but does not guarantee uninterrupted or error-free access.

Maintenance, third-party outages, technical failures, security incidents and circumstances beyond reasonable control may temporarily affect availability.

To the maximum extent permitted by applicable law, Equinox will not be responsible for indirect, incidental, special or consequential losses arising from the use of the Platform.

Nothing in these Terms excludes liability that cannot legally be excluded.

Services may be terminated according to the applicable service agreement.

Following termination, access may be disabled in accordance with the applicable agreement and legal obligations.

Equinox may update these Terms from time to time.

Material changes may be communicated through the Platform, website or email.

These Terms shall be governed by the applicable laws of India.

Jurisdiction and dispute-resolution procedures may also be governed by the applicable MSA, proposal or other written agreement between the parties.

Equinox Marketing Agency

Website: equinoxmarketingagency.in

General Support: support@equinoxmarketingagency.in